Branding /
Art Direction / Photography

Overview

Kincad, a mid price-point solid wood furniture company, released their most abitious collection crafted from premium solid American Walnut.

Challenge

Create imagery, catalog and social media assets to support this very high price-point furniture introduction.

Goal

Developed "simply beautiful" promo ahead of tradeshow event, directed studio photography to showcase grain and color of solid walnut as a luxury lumber. Created matching vertical video and audio for social media marketing.

Results

Within 6 months of product release, the Kincaid Monogram collection recorded record sales for a new collection surpassing all 15 product groups in lineup to number 1 position.

• Client

  Kincaid

• Industry

  Furniture

• Deliverables

  Photography

  Video

  Branding

• Role

  Art Direction

  Publication Design

  Video Editing

  Motion Design

• KPI

  Monogram collection became best selling collection at retail.